Fast Food Restaurants’ Sneakiest Tricks
Burger King’s slogan once was, “It just tastes better.” And while few would probably argue against the deliciousness of a juicy burger or hot batch of French fries, there’s no secret behind why you think it tastes so good. “Fast-food companies have one goal: to get you to come to their restaurant and not the place across the street,” says Brian Wansink, Ph.D., author of Slim by Design: Mindless Eating Solutions for Everyday Life and a leading expert on eating behavior and food marketing.
Wansink argues that fast-food joints aren't evil—just business-oriented companies. But he does admit most restaurants tweak their recipes, dining environment, and advertising campaigns to make you crave a Big Mac over a Whopper, or a Frosty more than a McFlurry. Here are eight secret tricks most major fast-food chains use to entice you.